May 16, 2023

Ryan Reynolds’ Mint Mobile Sale: Why Other Celebrities Should Invest in MVNOs

Celebrities are making moves, and while some have already reached the 1% club, others are catching up fast!

Ryan Reynolds Mint Mobile Sale

Ryan Reynolds’ 25% stake in Mint Mobile just paid off. The second largest carrier in the US has acquired Mint Mobile’s parent company Ka’ena Corporation for $1.35 billion. The Deadpool actor earned roughly $337.5 million, with 61% in stock and 39% in cash.

The pitchman for Mint Mobile, Ryan Reynolds, successfully leveraged his 49 million Instagram and 21 million Twitter followers with witty ads.

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Boost Mobile is capitalizing on the new NCAA endorsement rule change that allows students to sign sponsorship deals. Almost 500 NCAA athletes are looking to sign up with the MVNO. These include Alabama State, Georgia, Baylor, Auburn, and University of Minnesota, to name a few.

Consumer Cellular and Ted Danson look to build a good place

Consumer Cellular roped in TV veteran Ted Danson to launch new plans and phones targeting baby boomers. Considering boomers make up 70% of the US population, the Cheers actor might be looking at a very lucrative ROI from this partnership.

“Consumer Cellular is a reliable and affordable brand that keeps its customers connected with loved ones and works hard to keep a loyal base with great customer service. I look forward to helping them reach even more future customers.”

 – Ted Danson

The wireless provider launched TV and social media commercials starring Danson (with 670K Instagram followers), focusing on new plans and good customer service.

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Boost Mobile and NCAA athletes cashing in big

Moreover, professional athletes are also part of this deal, serving as mentors by helping the amateurs navigate the world of sponsorships and personal branding.

NCAA athletes like Marvin Mims Jr. use their MVNO partnership for immediate monetary gains while building their brand even before they enter the pros — sweetening those future sponsorship deals.

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Larissa Manoela launches MVNO brand

The MVNO frenzy goes beyond the borders of America. Larissa Manoela, a Brazilian actress and influencer, launched her MVNO Lari Cel.

Lari Cel targets the younger segment, which makes up the bulk of Larissa’s fan base. The MVNO offers prepaid plans starting from BRL 25 per month. However, the focus is not to compete on price but make users feel part of a community.

Here’s one of their cheeky ads that got a lot of traction on social media.

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Why Celebrities Should Invest in MVNOs

MVNOs allow celebrities to be part of something that is hyper-practical. Celebrities have a chance to engage with their fans in a meaningful way, and at the same time, discover new followers they traditionally would not have been able to reach. An MVNO investment opens an array of opportunities for celebrities.

Expand personal brand

Celebrities use personal branding to remain relevant and increase their fan base. The stronger the brand, the more sphere of influence they possess. Engage with followers by marketing an MVNO service reflective of one’s personality. Imagine Dwayne Johnson endorsing MVNO services to athletes and gym rats as part of his overall sports and fitness empire.

Good PR

An MVNO ownership means you help improve the lives of different communities by driving the benefits of mobile services to low-income families, SMBs, and other local entities. This transcends into positive discourse, providing you with good word of mouth.

Make some good side money

Why spend that hard-earned money on vacationing in the Bahamas or supporting your favorite charity? MVNO ownership has the potential to make you a good pot of easy money — a recurring revenue model that pays every month. Reinvest and sell the MVNO once it reaches maturity for a few million dollars. Sounds nice, eh?

Start Your MVNO Journey With Airespring

AireSpring ensures you start your MVNO journey without any regrets.

The AireSpring Wireless team has the expertise and infrastructure to launch exciting new brands into MVNO. We truly understand the marketplace. With AireSpring, service providers can launch an MVNO in as little as 30 to 45 days using our cloud-based Light MVNO platform and brandable portal or separately access via APIs, and then combine with a partnership with the best Mobile Network Operator in the US market.

We offer many plans and custom options, including unlimited talk and text, with many different data bundles. Our front-end tools provide a full range of brandable modules and CRM capabilities for customer care, payment gateway, taxation, eSIM platform, and an ILD VoIP to enhance international applications.

Interested in learning more?

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